AFRICAN/NIGERIAN MUSICAL INSTRUMENTS IN MUSIC BUSINESS/ENTREPRENEURSHIP

Tobi Kemewerigha, Stephen Onwubiko, Juliet Ebiwenimoh

Abstract


In contemporary Nigerian society, almost everyone seems to be more inclined to Western world’s fashion, language and many more; while the Western world seeks to explore Africa/Nigeria and its corresponding culture and all it has to offer. Music of the African people is one of such areas of interest to the Western world. Business as one of the characteristic elements in African music, given the vastness of the continent and the ancient rich, and diverse traditional musical culture of Africa: with different regions having distinct musical traditions. The aspect of African/Nigerian musical instrument business or entrepreneurship is a viable area that requires more interest by scholars and music practitioners. It has much to offer as well as equip individuals with skills and tools needed to create sustainable career in the arts.

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