REPACKAGING MUSIC COMPOSITIONS AND PERFORMANCES OF TERTIARY INSTITUTIONS' STUDENTS AS PRODUCTS FOR ENTREPRENEURSHIP

Joseph Oluwátádé

Abstract


He who would be a successful musician must be ready to study and understand many other disciplines (Olaniyan, 2002). This statement validates the complementarity of the study of Music with other disciplines in arts and humanity. Musical practice is a body of knowledge, skills, techniques, histories and theories that is reflective through performance. For example, musical performance is a practice of composite elements in musical arts which includes: interpreting of skills, techniques and stylistics of the composer, bearing in mind the historical and artistic trend of the genre of music in question. This practice is also intertwined with some aspects of sociological, economic, political and religious functions. In similar vein, music and entrepreneurship are interdisciplinary studies that are adopted in several tertiary institutions and in some other parlances to enhance productivity in music. Hence, music entrepreneurship is a point of convergence between music and other forms of arts. Oduntan, (2014) explains that entrepreneurship is fast becoming a household name in Nigeria and it is the result of the fact that the so-called white-collar jobs that people clamour for are no longer there. Just as an entrepreneur identifies a business opportunity and assumes the risk of creating and running it, students in tertiary institutions should begin to look inward to what can add more value to them. This is pertinent to this study; a music entrepreneur in tertiary institution should be able to identify his ability to repackage musical ideas as a product for business or money making.

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