AN EXPLORATION OF THE USE OF MUSIC TO ALLEVIATE STAKEHOLDER EXPERIENCE IN THE BANKING SECTOR

Abstract

Bank stakeholders and bank employees face various stress challenges daily, thus necessitating mitigation of the negative impacts of these stress challenges on customer behavior, employee productivity, product awareness, and organizational growth for effective service delivery. Music has been extensively researched by scholars across multiple disciplines as an effective therapeutic tool to alleviate stress encountered by individuals in various professions and walks of life .The effects of music on the bank stakeholders and bank employees are not visible most time but, it can be apparently felt and seen through emotional and psychological reactions. Hence, the paper explored the effects of music in the banking sector by investigating its impacts on the bank customers, bank employees, bank stakeholders and bank products. It delved into the use of music in the banking sector and selected branches of the Skye Bank Plc. (Polaris) in Oyo state Nigeria were used as case study. The paper explored the use of music as stress relief for the bank employees and bank customers as well as a form of advertisement to mesmerize bank stakeholders to a new product. The paper employed both quantitative and qualitative design method in a descriptive approach to analyze its results. The paper gathered information from an archive and questionnaires were given to the participants (respondents). Results revealed the significant effects of music in the banking sector cannot be overemphasized, its impacts range from stress relief to advertisement among others.