PHYNO'S MUSICAL FUSION: REVIVING OGENE MUSIC IN CONTEMPORARY POP

Abstract

This study delved into Phyno's creative journey of infusing Ogene music into modern pop to breathe new life into this traditional Igbo music style. The central concern is the diminishing popularity of Ogene music in the contemporary music landscape, prompting worries about its cultural significance becoming overlooked or forgotten. To confront this challenge, we will examine Phyno's musical contributions alongside the deep cultural roots of Ogene music. By exploring how Phyno seamlessly weaves traditional Ogene flavours into contemporary pop tunes, we aimed to understand the impact of this blend on both preserving the genre and captivating a global audience. This study is not just about music; it is part of the bigger conversation on safeguarding culture through musical expressions, highlighting Phyno's pivotal role in uniting traditional and modern music realms. Ultimately, we hope this research sparks a passion in upcoming artists to embrace and rejuvenate traditional music forms, ensuring that our cultural heritage continues to thrive and resonate in the dynamic world of music.