MUSIC PRODUCTION FOR ENTREPRENEURSHIP BENEFITS IN A DIGITAL ECONOMY

Abstract

Digital economy is taking shape and undermining conventional notions about how businesses are structured; how firms interact, and how consumers obtain services, information, and goods. Music writers or composers can now determine to release the specific genres and styles at any point in time; while live performances can be streamed to audience via digital network service platforms easily anytime, anywhere. Hence, the benefits of music production for entrepreneurship in a digital economy cannot be over-emphasized. On the strength of the above, this paper therefore discusses the benefits of music production for entrepreneurship in a digital economy, with reference to the South Eastern State of Nigeria. The researchers applied bibliographic, ethnographic and musicological methods to elicit information on concepts of music production, music entrepreneurship; benefits and challenges of music production for entrepreneurship, as well as music entrepreneurship education. Thoughts were given to music education and its importance towards preparing graduates for entrepreneurship purposes, creating employment opportunities for music graduates in a digital economy; the curriculum contents and its benefits to music students and, the role of government in providing a flourishing ambience for music artistes’ contribution in a digital economy which lives much to be desired.Views in focus include the roles of the academia, music professionals and investors in the entertainment industry for the sustenance of digital economy, as well as recording studios in the South Eastern States and the contributions of music practitioners and musicologists to digital economy in Nigeria. Finally, the researchers flayed the government seemingly insouciance towards music education and advocates for regular music talk shops/seminars, conferences and in-service training, to be in line with the dynamic requirements for music studies, creativity and performances in a digital economy.