NAVIGATING THE BALANCE BETWEEN GLOBALIZATION AND CULTURAL AUTHENTICITY IN NIGERIAN POP MUSIC

Abstract

This paper investigates the multifaceted impact of globalization on the Nigerian pop music industry, scrutinizing whether it presents an opportunity or a threat to the preservation of cultural authenticity within this vibrant musical landscape. The paper is driven by the growing concern that while globalization has opened new horizons for Nigerian pop music, it also poses a formidable challenge to the maintenance of its intrinsic cultural identity. The major objective of this research is to analyze the ways in which globalization has shaped Nigerian pop music, considering both the positive avenues it has created for international exposure and economic success, as well as the potential risks of cultural dilution and inauthenticity. Using a qualitative research method that involves extensive literature review and critical analysis of musical productions, this paper offers a balanced perspective on the subject. The findings of this study reveal a complex relationship between globalization and cultural authenticity within Nigerian pop music. While globalization has indeed provided opportunities for Nigerian artists to reach global audiences and collaborate with international counterparts, it has also led to the hybridization of musical styles and raised concerns about the authenticity of the music. The paper ultimately contributes to the ongoing discourse surrounding globalization's influence on cultural authenticity, shedding light on the intricate dynamics within the Nigerian pop music industry.