THE IMPACT OF ARTIFICIAL INTELLIGENCE ON GRAPHIC DESIGN PROCESSES AND OUTCOMES

Abstract

As technology began to advance in various fields of human endeavours such as medicine, agriculture, aerospace, politics and governance, security, sports, marine, construction and all other aspects and as the process of graphic design continued to grow with the introduction of the digital technology in the domain of computer graphics, artificial intelligence applications unavoidably become inevitable in the processes of the theory and practice of graphic design. In the past, graphic design practitioners did their jobs using the analogue technique with physical tools and inputs. However, the practice of graphic design has gone digital, and artificial intelligence technology is now being applied in the production processes. Various graphic fields, such as photography, computer gaming, corporate identity designs, industrial automobile designs, web and page layout design are now being done using artificial intelligence codes and devices. In this study, the writers brings to focus the nuances of artificial intelligence, the pros and cons of certain graphic design applications and machines running on artificial intelligence and discusses the impact of artificial intelligence technology in the graphic design processes and outcomes. The essay aims at chronicling this aspect of graphic design profession and to contextualize artificial intelligence within the framework of its significance in the visual arts thereby putting it in its right perspective. A qualitative methodology was employed in this study. At the end of the research, it was found out that artificial intelligence remains the key that unlocks future global technological breakthrough in all aspects of human endeavour, and indeed the creative world of which graphic design practice is part.