CHURCH OFFERING ENVELOPES AND WRAPPERS (ITEMS OF CLOTHINGS): A CONCEPT OF GUERRILLA ADVERTISING

Abstract

As a result of excessive advertising disorder, consumers have developed protective mechanisms in the form of cognitive schemas that help to identify and to avoid the unwanted Advertising messages. In view of this, the effectiveness of traditional advertising has experienced a sharp decline in recent years. Thus, the alternative forms of Advertising have become increasingly popular attracting attention and delivering the message to the target audience. Many industries have resulted to alternative methods to highlight their offer and to attract the attention of consumers. This new visual concept of using church offering envelopes as a media of advertising will help in drawing attention of the public in more personal and memorable manners to the product advertised. This will make people involved with the product without actually knowing that they are part of the advertising campaign. A better understanding and knowledge of these forms of guerrilla advertising offer a way out of the advertising clutter creating a lasting image of the brand in the mind of the consumers.