FABRIC FASHION TRENDS IN AWKA AND AMAWBIA, ANAMBRA STATE: ANALYSIS OF THE MOST PREFERRED FABRIC BETWEEN ANKARA AND LACE

Abstract

Fashion and textiles are important aspects of our material culture which can reflect our ways of life and identity. The 21st Century has witnessed a new wave of self - assertion among the Nigerian fashion enthusiasts. This is displayed in their style of dressing which strongly expresses their identity and individualism. Although some traditional costumes remain specific to a particular ethnic group, Ankara and lace are a common uniting fabric that all Nigerians, regardless of ethnicity, tend to wear. It is however unclear which of the two fabrics, Ankara or Lace, is preferred in Anambra state and the reasons behind such preferences. The purpose of the study is to determine the fashion trends as it relates to the most preferred fabric between Ankara and lace materials and also determine if there is any significant difference in the preference for Ankara material over Lace material among fashion enthusiasts within Awka and Amawbia. The study employed a mixed research design, a combination of both qualitative and quantitative research design. Primary data were collected from churches and fashion centres randomly selected within Awka and Amawbia. A comparative analysis of the number of people that wore or patronize Ankara and Lace materials were made. Descriptive statistics of frequencies and percentages were used in data analysis. Conclusion drawn from the data analysis is that the fabric and fashion trend in the study area shows more people prefer Ankara fabrics to lace fabrics, because it is not only used in making outfits for special occasions, but it is also used for every day wear and even official wears. It was also observed that gown is also trending among the females in the study area.