LANGUAGE VARIATION: A STUDY OF GEN Z LANGUAGE ON SELECTED SOCIAL MEDIA PLATFORMS

Abstract

This research investigates the dynamics of language variation within Generation Z (Gen Z) on selected social media platforms. Previous research focused on how technological advancement resulting in the new media has influenced English usage in the digital space. In continuation with the existing studies, this paper paid attention to how Gen Zs specifically utilise language differently from users of other generations in this space. Thus, this work identifies various forms of Gen Z words, the context through which they are deployed as well as their significance in the social media platforms. This research adopts the variationist sociolinguistic theory as its framework. The study employs a qualitative approach to explore Gen Z's linguistic practices and their implications. Data were collected from Facebook, Instagram, Twitter and Tiktok. In this paper, it is discovered that the Gen Zs employ distinct word usages, sentence structures, and linguistic features to express brevity and a conscious community style across Facebook, Instagram, Twitter and Tiktok. This study also finds out that, the language of the Gen Z subverts traditional labels and expectations. More so, the language is casual, positive, and engaging, and as well displays a proactive and resilient mindset. The study concludes that technological innovation has resulted in the Gen Z creating a new form of linguistic identity on selected social media platforms.