Effective Approaches to Tackle Digital Piracy in the Media and Entertainment Industry

Abstract

This case study explores the pervasive issue of digital piracy within the media and entertainment industry, analyzing its impact on revenue, intellectual property rights, and consumer behavior. With the rise of online platforms and easy access to pirated content, creators and distributors face significant challenges in safeguarding their work. This paper examines various approaches that industry stakeholders have adopted to mitigate the effects of piracy, including technological innovations, legal frameworks, and consumer education. By assessing the effectiveness of these strategies, the research aims to provide insights into best practices and recommend comprehensive solutions that balance accessibility and protection for content creators. A doctrinal methodology was adopted in carrying out this research. This involves both library and desk research. A detailed and comprehensive review of statutes, case laws, conventions, text books, journals, articles, conference papers, internet and other legal literature has been made. Also, the methodology adopted in this research is descriptive and analytical because the work evaluated the current state of digital piracy in the media and entertainment industry and suggests best practices to tackle the issue. By using Canada and the United States of America as case studies, this research contributes to the ongoing discourse on how to foster a sustainable media ecosystem while addressing the challenges posed by digital piracy.