AI-DRIVEN INNOVATION AND CHANGE MANAGEMENT IN ENTREPRENEURSHIP

Abstract

This study explores the impact of AI-driven innovation and change management on entrepreneurship, focusing on quantitative data from secondary sources. The rapid advancement of artificial intelligence (AI) technologies has created significant opportunities and challenges for entrepreneurial ventures. This paper examines how AI is being adopted by startups and small to medium-sized enterprises (SMEs) to drive innovation, enhance operational efficiency, and improve market competitiveness. Furthermore, it investigates the role of change management strategies in facilitating AI adoption and overcoming associated barriers. By analyzing existing literature and industry reports, this research identifies key trends, benefits, and obstacles related to AI implementation in entrepreneurial contexts. The findings suggest that while AI offers substantial potential for business transformation, successful integration requires a strategic approach to change management, including stakeholder engagement, skill development, and ethical considerations. This study contributes to the growing body of knowledge on AI and entrepreneurship by providing insights into effective strategies for leveraging AI technologies to foster innovation and sustainable growth.