COMPARATIVE ANALYSIS OF ADVERTISING RULES FOR LEGAL SERVICES IN ONTARIO, CANADA AND NIGERIA

Abstract

In many legal jurisdictions, the advertising of legal services is regulated. This has had the effect of distinguishing the legal market from other service markets. Advertising of legal services afford clients the opportunity to make informed choices while retaining the services of a lawyer. It also assists the public understand their legal needs and create an enabling environment for accessibility. It is the source of business, clients and revenue for law firm1 and it is susceptible to abuse if left unregulated.