Issues in Profitable Marketing of Nigerian Popular Music Artistes’ Works

Abstract

From the early 1970s till around 2013, conventional music marketing in Nigeria has been a lucrative business starting with the selling of vinyl records such as SPs, EPs, LPs and mp3; CDs and VCDs took over by late 90s. From 2015 till date, music marketing has been struggling to survive as a result of many challenges that emanate from the use of social media and technology, from issues relating to exploitative contracts and agreements, copyright infringement (piracy), music copyrights, royalties collections, and more. This paper attempts to look at various issues of the conventional music marketing that encroached into the rights of marketers and artistes as entrenched in the legal and institutional frameworks of Nigerian music industry. Normative ethical theory of Aristotle forms the bedrock for this paper. The study made use of descriptive survey method to collect data. Primary as well as secondary resources were used in order to elicit information. It discovered among other things that there is need for re-establishment of legal framework which needs to be deriven by legal enforcement organizations that regulate the activities in the industry.