DIGITAL REVOLUTION AND ANALYSIS OF TECHNOLOGICAL INNOVATION IN NIGERIA MUSIC INDUSTRY

Abstract

Change is one thing that is constant nowadays. The changes that result from digital revolution are here to stay and the best way to find prosperity in Nigerian music industry is by looking to the future of technological innovation. Digital revolution and its resulting consequences on technological innovation in Nigeria music industry are the focus of this study. This explorative study is as much an exploration of evolution and revolution; the evolution of what music consumers value and a revolution of how an individual obtains music. The study demonstrates that digital revolution encompasses many facets of innovation and evolution for the Nigeria music industry. The technological innovation, which fueled the digital revolution, was heavily influenced by consumer’s value of music. Technological innovation empowered both consumers and artists at the expense of the record labels. The increased loss of record label control, coupled with the vast new opportunities provided by technology, streamlined the Nigeria music industry into revolution. The transformation that took place in music technology ranging from the phonograph to the CD, helped lay the groundwork for this revolution. The study affirmed that introduction of internet changed people’s lives and had an enormous impact in the music business. Internet allowed millions of users to obtain music digitally over the web and spawned numerous opportunities for artists to further promote and create their music. This study concluded that digital revolution has changed the business landscape within the Nigeria music industry, leaving it to seek out alternative business models to propel it into the future of a digitalized world.