Role of Digital Technology in the Distribution of Gospel Music Contents in Southwest Nigeria

Abstract

The advent of digitization in the Western world has brought about a revolution in trends and art of different professions of which music is not an exemption. Digitization improves trade, cultural transmission, and skill practices. This study, therefore, examines how digitization has enhanced gospel music distribution patterns in Nigeria, especially in this digital economy era. This study identifies the role of digital technologies in the consumption, process, methods and digital marketing of the Christian gospel music industry. By comparing old distribution methods with music produced using online digital distribution platforms, the study assesses the benefits and limitations of using digital technology in gospel music distribution. It was discovered that some factors that influence the choice, nature and use of digital technologies in the Christian music industry include fans preference, promotion, distribution, and consumption. The paper concludes that digital technology produces a remarkable effect on music distribution, especially in this digital economy era, such as reducing the cost of distributing and sharing information through online digital platforms and social media platforms. The paper suggests that musicians should utilize digital technology for positive advantage while striving to discourage the undermining of human talents and enhance the quality of general music content.