PRODUCTION, PROPAGATION AND CONSUMPTION OF NIGERIAN POPULAR MUSIC
Abstract
Reacting, in a revealing spirit, to the economic viability of African music, Kirkegaard (as cited in Onwuegbuna, 2015) writes:
The idea that African music can become a global asset is, oddly enough, also continued by a more unexpected ally, i.e. the World Bank. Apart from minerals the music industry is the only area in which Africa, as a continent seems to have an opportunity to make money at present. Because of this the World Bank has launched a programme on commercial music development as it realized that the music, so vibrant and alive in spite of the downfall and economic depression of most African nations, formed a market in which Africa had a potential for making money (p. 5).
The idea that African music can become a global asset is, oddly enough, also continued by a more unexpected ally, i.e. the World Bank. Apart from minerals the music industry is the only area in which Africa, as a continent seems to have an opportunity to make money at present. Because of this the World Bank has launched a programme on commercial music development as it realized that the music, so vibrant and alive in spite of the downfall and economic depression of most African nations, formed a market in which Africa had a potential for making money (p. 5).
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