Attitude of UNIBEN Students Towards Facebook Usage

Abstract

This study was anchored on the tenet of the Individual Differences, the Technology Acceptance Model (TAM), investigated attitude of UNIBEN Students towards Facebook Usage in Benin City, Edo State. The study became necessary following the assumption that Facebook usage is heavily determined by the users’ attitude one way or the other. Survey design was employed with the aid of 9-items questionnaire. The sample cut across 398 students selected through simple random and purposive sampling techniques to reflect and represent all the students in UNIBEN in the 13 faculties. Data obtained were analyzed and presented with frequency table, simple percentage and mean scores. The study found that students use Facebook for variety of reasons depending on their disposition such as to make new friend, to keep in touch with friends and family, to get / read / listen to news, to entertain self, to post update about self, to post update about event and happenings around them, to send\receive messages, and to post\share picture and videos. The frequency of Facebook usage among the students was very high as majority of students spend ample of time (much time) on Facebook. Also it was revealed that the Attitude of the students towards Facebook Usage was very encouraging and highly positive. Therefore, the study Concluded that Facebook has indeed change the face and phase of communication globally. It was recommended that tertiary institutions in Nigeria should continue to encourage their students to embrace Facebook positively so as to enhance their social relationship among other things