AMBIVALENT SEXISM IN NOLLYWOOD MOVIES

Abstract

This study investigates ambivalent sexism in the language of Nollywood characters using the framework proposed by Glick and Fiske (1996, 2001). The objective of the study is to find out the types of ambivalent sexism used in the movies and to determine the more prominent gender discussed in the movies. The study is qualitative in design and the data are collected from six Nollywood movies. The findings reveal that the movies exhibited elements of ambivalent sexism through hostile and benevolent sexism, that hostile sexism is the dominant type used in the movies, and that women are the most prominent discussed gender in the movies.