CLOUT CHASING, NIGERIAN POPULAR MUSICIANS AND THE SOCIETY

Abstract

This is an analysis of the relationship between Nigerian musicians and society. The study delves into the concept of "clout chasing," where artists seek social prestige and acknowledgment through controversial actions and conduct. The effects of this phenomenon are explored in the context of Nigeria's popular music industry, where artists often resort to sensationalism to gain popularity. By raising important questions about the role of popular musicians in the shaping of cultural norms and values as well as their responsibility to their audiences, this research effectually highlights the impact of clout chasing on both musicians and society as a whole. The researchers’ insights are supported by examples from the history of the Nigerian music industry. Valuable insights are offered into the complex dynamics between music artists and the society in Nigeria's vibrant music scene. This paper therefore highlights the negative effects of clout chasing on the Nigerian popular musicians and the society. Using the survey research design, data was gathered through observations literatures and internet. The significance of this paper is to provide justifiable guidelines to every popular musician that will aid them to embrace ingenuity in carrying out their craft and pushing their brands. This research recommends a periodical re-orientation for Nigerian popular musicians’ to improve their artistry. The study encourages readers to reflect on the influence of popular culture on social attitudes and behaviours.