THE PLACE OF MUSIC IN RADIO PROGRAMME PRESENTATION: YOUNG ENTREPRENUERS ON DIAMOND 101.1FM, IBADAN

Abstract

Radio is an age long medium of information dissemination in human society as identified across the globe. Over the years, the content of radio broadcasting has been either speaking or playing of music and there is no such a radio show void of at least a signature tune, vocal and or instrumental music. Signature tune is a distinctive piece of music associated with a particular programme or performer on television or radio. Being a symbol, it is an identity; therefore the content of a signature needs to be in line with the focus of the show. From this view, the choice of music for media show begs for scholars’ attention. This paper therefore examines the relevance of signature tune used in the radio programme titled Young Entrepreneurs on Diamond 101.1 FM, University of Ibadan. It looks at the content of the music in the context of the radio show. Blumler's symbolic interactionism theory in mass communication and literary theories are engaged. The research employs ethnographical participant- observation method and unstructured interview of guests for its field work. Data was gathered from primary and secondary sources comprising the presenter, the music and guest for analysis. This research affirms the infallibility of music as a signature of every radio programme; music selection for a radio show is key. “Ji Masun” of Gbenga Obagbemi is the signature tune of Young Entrepreneurs, the content of the music is in sync with aim and objectives of the programme and it fits into its synopsis.