ADAPTATION OF THE EGWU OGENE IN A DIGITAL WORLD: A STUDY OF EJYK NWAMBA

Abstract

This paper explores the transformation of the Ogene, a traditional Igbo melo-rhythmic instrument within the digital landscape. Ejyk Nwamba, renowned as an Ogene master, provides a unique perspective on this evolution. The Ogene, classified as an idiophone, holds deep cultural roots and serves both musical and non-musical functions within Igbo society. However, in the digital era, cultural music faces challenges of commercialization, visibility, and authenticity. Globalization has changed the dynamics of traditional music, altering performance, social context, and audience. Digitalization has digitized traditional music, offering a global reach but also a commercial focus, potentially compromising authenticity. This study examines how the Ogene music has adapted to the digital world, exploring its cultural, social, and economic evolution. It raises questions about cultural identity and authenticity in a digital society and seeks to provide recommendations to preserve the cultural integrity of traditional music. Ejyk Nwamba's journey as an Ogene musician offers insights into these transformations. Recommendations for preserving cultural music in the digital age include education, marketing and promotion, and the establishment of digital archives. These efforts aim to ensure that cultural music remains authentic and thrives in a digital economy.