Jude Onebunne, Anthony Okeke


Big Brother Naija, BBN in the contemporary media entertainment industry, is a show of deep lack of sense of human worth and degradation of human dignity, as well as a show of complete loss of sense of shame and basic human values. It is the enthronement of Immorality expressed in dirty romance and all forms of sexual rakishness and indulgence, mediocrity and poor value system. The researchers in this study x-rayed the ethical as well as the implications of Big Brother Naija Show and all other media entertainment that depict poor value system and of course gives room for all sorts of moral decadence in general. Critically reviewing available write-ups in the dailies amidst discussions on the issue, the scholars were able to bring to the open that BBN is nothing but enthronement of immorality. However, every Nigerian must rise up to this fight of eradicating immorality from the Nigerian Entertainment Industry since no nation can develop, irrespective of their academic and economic giants, under the auspices of moral depravity. The researchers, however, recommend among other things that the Nigeria censor group(s) should look into the scripts and scrutinize whatever the entertainment industry has for public display and consumption.

Full Text:



Agioh P (2018). Immorality in our living room: the Big Brother Naija show

Akama, A. C. (2014). Kissing on stage does not make an actress wayward.

Punch. Oct 15thP.21.

Amam, K. (2001). Debasing women through Home video. Saturday Champion

Nov. (24). P.20.

Amam, K, (2001). Nudity in vogue on home video. Saturday Champion Nov.

Th p.37.

Antia, O.R.U. (2005). Akwa Ibom cultural heritage: Its incursion by western

culture and its renaissance. Uyo: Abbny Publishers.

Awokoya, S.O. (1978). The crises child of our time. (The Ilorin Lectures) Ilorin:

University of Ilorin Press.

Etuk, U.A. (2002). Religion and cultural identity. Ibadan: Hope Publication.

Ibhakewanlan, J.O. (2000). The African family in a global media sex culture.

Hekima ReviewP.54-63.

Idang, G.E. (2007). "Cultural relativism and the language of morals"

International Journal of African Culture and Development Vol.2 (1).

Idowu, S. (1988). Problem of communication researchin Nigeria in Sobowale

Edited UnilagCommunication Review. Vol.13 (1)

Isokun, M.I. (2003).“Toward a solid technological base for Nigeria: The case for

religious values in national development†in Dopamu P.A & Odumuyiwa, E.A.

religion, science and culture.Ogun State: National Asociation for the Study of

Religious (NASR).

Kolade, C. (1996). The family as the basis of health society. Beyond Frontiers. 9

(1) 6.

Ngozi, A. (2002). Plans to expel nude actresses from movie industry uncovered.

Hint Magazine14 (9) 21-22.

Njoku, N C (2016). Impact of Nigerian home video/movie industry on themoral

behaviours of secondary school students in Ebonyi State of Nigeria in Journal of

Education and Practice. Vol.7, No.26.

Omoregbe, J. (1990).Knowing philosophy. Lagos: Joja Press Ltd.

Osagie, S.O. (1985).“The concept of material culture and contemporary issues in

Nigeriaâ€, in Oyeneye, O.Y. and Shoremi, M.O. (eds),Nigerian Life and Culture.

Ago-Iwoye: Ogun State University,Department of Sociology.

Uganwa, C. (2009). Television and the adolescent mind.Asaba-Benin: Atcom

press Ltd.

Yakubu H C (2017). Big Brother Nigeria: Between entertainment and morality

retrieved 10th February, 2018. retrieved 10th February, 2018.

Williams L (2017) Rebranding Nigeria with the entertainment industry retrieved 10th February, 2018.

Nwachukwu B (2017). Big Brother Naija: An insight into our morality and

priority retrieved 10th February, 2018. retrieved 10th February,

th February, 2018. retrieved 13th February, 2018.

retrieved 13th February, 2018. retrieved 26 September 2019 retrieved on

th October, 2019


  • There are currently no refbacks.

Copyright © 2018. NJP. All Rights Reserved.