CULTURAL INTERROGATIONS AND BBN IMPACT ON YOUTHS A STUDY OF BBN SEASON 5: "LOCKDOWN"

Abstract

Reality TV shows are integral aspects of television programs and either as a body or by cooperate organization, contribute towards educating, advertising and economic development of the organization and the country at large. The ugly situations portrayed in some reality TV shows especially BBNAIJA 5, always force the masses to put on their thinking caps, and start asking some critical questions about such reality TV shows and their roles in projecting, protecting and sustaining our cultural norms. Some devalued cultural norms presented in the recently concluded BBNAIJA (Season 5) projected our cultures as mere and weak hybridity productions filled with western culture, styles and ideologies; thereby raising cause for serious scholarly arguments, debates and interrogations. The aim of this research is to bridge the gaps on cultural degradation through BBNAIJA content creation and seek for an understanding between culture and entertainment. The research methodology is anchored on interview and observation techniques, while the theoretical framework is cultural identity theory. Furthermore, the objectives of this research include understanding BBNAIJA Westernized contents and their effects on the youth. To interrogate why Nigerian culture is not well projected or used as their task activities in the house are also some of the concerns of this research. From findings, there is a serious clash of interests as regards whether BBNAIJA is reflecting true Nigeria cultural norms and values. In conclusion, BBNAIJA though entertaining, has come of age where culture should not be totally deemphasized rather, culture, and entertainment must be encouraged.