Social Media and Future Concerns: A Transcultural Discourse on the Marital Crisis of ‘Yanbaba Comedian’

Abstract

Social Media platforms have greatly demystified so many cultural norms in Africa, as content creators are more concerned with instantaneous content outputs in order to generate online traffic with financial gains. The result of this is that there is a new common culture that brings people of different backgrounds, norms, perspectives and opinions together, which promotes a high level of cultural influence amongst people. Based on this, issues on traditional cultural norms like burial, marriage, and mode of worship, which are sacred in Africa, have been demystified. So, the question is, to what extent has this new culture influenced the perception of the younger generation? Has this new culture successfully displaced the old tradition, especially in Africa? Thus, in the course of this research, proper attention would be given to young African marriages and the effect of this new and emergent common culture through Social Media, as this research is based on qualitative survey. Transculturalism theory is employed in the discourse of the marital crisis of Yanbaba Comedian. The results show how Social Media has become a tool for breakdown of cultural norms especially on African marriages subsequent to interweaving of cultural identities that is alien to Africans.