AI-ENHANCED ENTREPRENEURIAL MARKETING STRATEGIES

Abstract

Artificial intelligence (AI) has emerged as a transformative technology in the realm of entrepreneurial marketing, offering unprecedented capabilities for data analysis, customer engagement, and strategic decision-making. This paper explores the impact of AI-enhanced marketing strategies on entrepreneurial ventures, examining how AI tools and techniques can optimize marketing efforts, personalize customer experiences, and drive business growth. By integrating insights from recent literature and quantitative analysis, this study highlights the benefits, challenges, and future prospects of AI in marketing. The findings reveal that AI can significantly enhance marketing efficiency, foster innovation, and provide a competitive edge for entrepreneurs. However, the adoption of AI also presents challenges related to data privacy, ethical considerations, and the need for continuous technological adaptation.