IMPACTS OF EXTRA-ROLE BEHAVIOUR ON PURCHASE-DECISIONS IN REAL-PROPERTY BUSINESS

Abstract

The study examined impacts of extra-role behaviour on purchase-decisions in realpropertybusiness. With purposive sampling, 45 real-estate developers were sampled in Awka, AnambraState, Nigeria resulting in 29(82.9%) males, 6(17.1%) females, mean age 43.77 and SD 8.14. Theinstruments were Extra-Role Behaviour Scale, Emotional and Reasoned Purchases Decision-Making StylesInventory. The study utilized correlational design and Pearson Product Moment Statistics. Results showedextra-role behaviour from real-property sellers had negative and non-significant correlation with numberof real-property purchased; extra-role behaviour from real-property sellers positively and significantlycorrelated with realtors’ general purchase-decision style; extra-role behaviour from real-property sellerspositively and significantly correlated with realtors’ impulsivity, indebtedness, negative emotions,frustration, hedonism, saving, reasoning, and information-search purchase-decision styles respectively.Recommendation is for real-property sellers to exhibit extra-role behaviours in order to sway real-propertybuyers to buy real-property.