IMPACT OF LOCAL RADIO STATIONS BROADCAST ON THE PROMOTION OF HUMAN HEALTH AWARENESS IN ABEOKUTA METROPOLITAN AREA OF OGUN STATE, NIGERIA

Abstract

The study investigates the impact of local radio stations broadcast on the promotion of human health awareness in Abeokuta metropolitan area of Ogun state, Nigeria. three null hypotheses guided the study. The study adopted a mixed-methods research design. The targeted population was all the local radio stations in Abeokuta metropolitan arear of Ogun State, Nigeria. The sample of the study was 100 staff from five local radio stations in Abeokuta metropolitan area of Ogun State, Nigeria. A 20-item structured questionnaire entitled “Questionnaire on Local Radio Stations Broadcast and Promotion of Human Health Education” (QLRSBPHHE) was used for data collection. T-test statistics was used to test the hypotheses at .05 level of significance. Results showed that there was a statistically significant difference between the impact of local radio stations' broadcast and promotion of human health education among Abeokuta residents (p = 0.000 < 0.05). There was a statistically significant difference between the impact of local radio stations' broadcast and level of knowledge and awareness among the residents of Abeokuta (p = 0.000 < 0.05) and there was a statistically significant difference between the impact of local radio stations' broadcast and adoption of healthy behaviours and practices among the residents of Abeokuta (p = 0.000 < 0.05). The study recommended that local radio stations should design dedicated health education programs that cover various aspects of human health. These programs can include discussions, interviews with experts, and segments on preventive healthcare, mental health, nutrition, hygiene, maternal and child health, and common illnesses.