CULTURAL EROSION IN LATIN AMERICA: ROLE OF GLOBALIZATION

Abstract

Globalization, marked by the growing interconnectivity and spread of Western culture, has adversely affected Latin America—a region shaped by indigenous roots, colonization, and cultural diversity. This study examines how globalization contributes to the erosion of cultural heritage, including the decline of indigenous languages, loss of traditional practices, weakening spiritual customs, displacement of crafts, and environmental harm. Using qualitative methods and a Cultural Imperialism framework, the research draws from published data to analyse these shifts. Findings show that dominant global influences have marginalized native languages like Quechua, diluted traditional arts and festivals, and weakened syncretic religions such as Santería. Mass production and urbanization have also displaced rural identities, while environmental damage threatens spiritual ties to the land. The study calls for revitalizing indigenous languages, supporting cultural education, protecting artisans and lands, and promoting sustainable development to help preserve Latin America's cultural identity amid globalization.