FUNDAMENTAL ISSUES IN GRAPHICS DESIGN CONCEPTS: CREATIVITY AND INDIGENOUS INNOVATION IN NIGERIA

Abstract

The quest for design in general and graphic design practice in particle has led to the conceit of creativity and innovation often used interchangeably in design practice. In most instances, creativity is usually considered as an internal and national process of creating a new idea, while agreeing that innovations are the fulcrum of the implementation of such ideas. This position unwittingly placed the idea as a global force and appears increasingly inevitable, as many experts find it difficult to establish and maintain a competitive edge despite an increase in the number of indigenous innovations and creativity. This in turn has affected indigenous enterprises and sustainability, especially in the digital era. Hence, this paper seeks to examine the fundamental issues in graphic design and how visual data could help to formulate creativity and indigenous innovation, using the theory of diffusion of innovation and visual perception that supports indigenous creative endeavour in Nigeria. The underlying logic and finding of the paper hence the recommendations thereafter reflect on the question of indigenous innovation and creativity in the graphic design concept.