THE MAKING OF MEANING IN THE THE NSIBIDI VISUAL METHOD

Abstract

This paper focused on the need to give the Nsibidi art Culture of Eastern Nigeria an artistic visual design identity based on their traditional and modern visual communication design approach. There is the need therefore to differentiate between traditional and modern visual communication design experiences. The exploratory design analysis which is used is based on the concepts ideas and materials for the old and new methods of the Nsibidi culture. It has been analyzed and synthesized into a more dynamic indigenous system of visual communication in Nigeria that will enhance the general development of the society. The analyses of signs, symbols, posters and other artworks were carried out based on their artistic, aesthetic and functional design mainly as it concerns the Nsibidi visual method of communication design in modern times. The research attempted to harmonize the traditional and the modern method to develop a new visual communication method based on their culture and technology in recent times. The Nsibidi had a definite operational way of communication. The culture just like their close neighbour could also reduce these signs and symbols into simple codes for confidentiality, security, affection and economic transitions among themselves.